SITE ACCESS FROM OUTSIDE THE UNITED STATES
Collected Information may be transferred to, stored in, and processed in the United States (where our and our suppliers’ servers and databases are located and operated). The data protection and related laws and regulations of the United States might not be as comprehensive as those in the country from which you are accessing the Site.
WE COLLECT INFORMATION THAT YOU SUBMIT
Personally Identifiable Information. You can visit the Site without sharing personally identifiable information, but you will be required to provide personally identifiable information in order to use certain Site features, such as making a reservation or joining the loyalty program. We will collect any personally identifiable information from or about you that you choose to submit to us, whether in connection with making a reservation, signing up to our loyalty program or otherwise communicating with us for any reason. To make a reservation, we will at a minimum require your name, email address, physical address, and payment information. You may also provide your telephone number. To register for our loyalty program, at a minimum, we will require: your name, address and email address, as well as a user name and password to access your rewards account. .
If you provide your wireless or other telephone number to us, you consent to receiving telephone calls and text (SMS) messages from us at that telephone number as set forth below.
Payment Information. Reservations must be made by credit or debit card. All credit and debit card information is provided directly to our PCI-compliant third-party payment processor. GreenTree does not directly access or handle your credit or debit card information, except that GreenTree may store the last four digits of your credit or debit card number in order to track and confirm your reservation. To make a reservation, you will need to submit your name, address, email address and payment information, including your credit or debit card number, expiration date, security code, and billing address. Payment by credit or debit card is subject to the approval of the card issuer. GreenTree will not be responsible in any way if a card issuer refuses to accept a credit or debit card for any reason. We will maintain a record of the reservations that you make using the Site.
Mailing Lists. If you sign up or otherwise opt in to receive promotions from us, you will need to submit your name and email address. You may also provide your physical address and telephone number. We will use this information to provide you with promotional and other communications.
OTHER TYPES OF INFORMATION THAT WE COLLECT
IP Addresses and Related Data. The servers used to operate the Site may collect data pertaining to you and the equipment, software, and communication methods you use to access the Internet and the Site, including Internet protocol (“IP”) addresses assigned to your computer, your Internet service provider (ISP), your approximate geographic location, your browser type, your operating system type, the type of device using which you access the Site, the pages you access on the Site, the web sites you access before and after visiting the Site, the length of time you spend on the Site, date and time stamps, and clickstream data. GreenTree may use this information to administer the Site and its servers, to generate statistical information, to monitor and analyze Site traffic and usage patterns, to monitor and prevent fraud, to investigate complaints and violations of our policies, and to improve the Site’s content and the products, services, materials, and other content that we describe or make available through the Site. We may combine this information with personally identifiable information, other information that we collect from you, and information obtained from third parties for security reasons.
Due to this automatic collection of cookies, we do not honor “do not track” requests.
Google Analytics’ Advertising Features and AdWords. We may enable the following Google Analytics Advertising Features: Google Display Network Impression Reporting, Remarketing with Google Analytics, and Google Analytics Demographics and Interest Reporting. Google Display Network Impression Reporting uses the Google Analytics cookie to track our ad impressions and your interactions with those impressions, including the effectiveness of those ads, which generates reports for us to help us analyze our advertisements. Remarketing with Google Analytics uses the Google Analytics cookie to serve advertisements to you across the Internet based on your visit to the Site. Google Analytics Demographics and Interest Reporting uses a third party cookie to collect information about our website traffic by tracking users across websites and across time, which generates a report for us to better understand our website users.
We also use the Google AdWords service to serve ads on our behalf across the Internet and sometimes on this Website. Google uses your internet searches as well as cookies (or other similar identifiers such as pixel tags) to collect anonymous information about your visits to our Site and your interaction with our products and services to generate targeted advertisements to you on other sites that you visit across the Internet.
To opt out of remarketing advertising provided through Google or to customize your ad preferences, visit Google’s Ad Settings page at http://www.google.com/settings/ads. If you do not want Google to collect or use this information, visit Google’s Safety Center at https://www.google.com/safetycenter/tools. Opting out will not affect your use of the Site.
To obtain more information about third-party ad networks and online behavioral advertising and to change your preferences with respect to certain online ads, please visit the National Advertising Initiative Consumer Opt-Out web site at http://www.networkadvertising.org/choices or the Digital Advertising Alliance Self-Regulatory Program web site at http://www.aboutads.info. Please remember that opting out of online ads with one ad network and web browser does not necessarily carryover to any other ad network or web browser. As a result, depending on the opt-outs you request, you may still see our ads from time to time.
The Site may also use the advertising services and networks offered by those social media platforms to deliver advertising content. Use of these services requires social media platforms to implement cookies or pixel tags to deliver ads to you while you are logged into the platform. If you do not wish a social media platform to collect information relating to you via the Site, we suggest that you: (i) hide social media platform plug-ins using an ad blocker; (ii) always log off completely from the social media platform before visiting other web sites and delete all related cookies; and, (iii) where the option is available, disable the advertising services and networks operated by a social media platform. For example, you may opt out of Twitter’s interest-based advertising by notifying Twitter through one of the methods they describe online: https://support.twitter.com/articles/20170405.
HOW WE USE AND SHARE COLLECTED INFORMATION
Purpose Collected. We will use your personally identifiable information for the purpose for which you have given it to us, including without limitation to process your reservation requests, to communicate with you in connection with reservation, and to provide you with information and communications that you request. If you register for an account on the Site, we will use your information to communicate with you regarding your account. If you contact us for support or assistance in using the Site, we may use your information to determine whether or not your system meets the minimum requirements needed to access and use the Site and otherwise to contact you regarding your request.
Franchisees. Each individual GreenTree location may be owned by a franchisee as a separate legal entity from us. As a result, information shared with us via this Site will be shared with the individual location that you may have booked. In addition, information that you share with any individual location may be submitted back to us and maintained by us as part of your account and profile. We have no responsibility or liability for the acts or omissions of any third party, including any third party franchisee that may receive access to your data.
Site Evaluation and Improvement. We may use information we collect or receive to analyze, develop, and improve the content, materials, products, and services that we make available through the Site and the Site’s functionality, to inform marketing plans and strategies, to evaluate user needs and customize Site content and your browsing experience and for other legitimate and lawful business purposes.
Security and Protection of Rights. We may use information we collect or receive and may share it with third parties to the extent permitted by applicable law, including in the event of a subpoena, court order, or law enforcement request. GreenTree will use information we collect or receive and share it with third parties if we believe doing so is necessary to operate the Site or to protect our rights or the rights of others, including disclosing information necessary to identify, contact, or bring legal action in the event of a violation of our contracts, terms, or policies.
Sharing Collected Information with Our Suppliers. We may share your information with payment processors, our Site management and hosting vendor, our central reservation system vendor, our property management system vendor, marketing and public relations service providers, and other suppliers as necessary for us to provide the Site and our products and services to you and as may otherwise be permitted by applicable law. These suppliers include our payment processor and our central reservation system. We require our suppliers to comply with all applicable data privacy laws and regulations and they are authorized to use your personally identifiable information as necessary to provide the applicable services to GreenTree. Our suppliers may also use Collected Information as necessary for them to provide the applicable services to us.
Aggregate Data. We may aggregate personally identifiable information and other information we collect or receive to create anonymous aggregate data on Site users, which data describes users as a group or subset of the user group but does not reveal the identity of individual users. We may use aggregate data to understand Site users’ needs, to determine Site user demographics and usage patterns, to determine what kinds of products and services we can provide, and to improve and enrich our products, services, and the Site.
ACCESS YOUR PERSONAL IDENTIFIABLE INFORMATION
To access or update your personal identifiable information as it exists in our records, contact us at email@example.com.
Access by Children: The Site is not directed at children under 13 years of age. GreenTree does not knowingly collect or use information from children under 13 through the Site.
Last Updated: November, 2016
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