PRIVACY POLICY

This Privacy Policy describes the information collected through this web site (the “Site”) provided by GreenTree Hospitality Group (“GreenTree,” “we,” “us,” or “our”) and how that information is used and shared by us. GreenTree and its suppliers may collect the types of information described below in connection with your access to and use of this Site (together, “Collected Information”). Information collected by any third party website, including any website operated or maintained by any GreenTree franchisee is subject to such third party’s privacy policy and is not governed by this Privacy Policy.

By accessing or using the Site or by signing up for our GreenTree GiveBack Rewards program, you (“you”) agree that you have read and understand this Privacy Policy and that you consent to the collection, use, and sharing of information as discussed below. If you do not agree with this Privacy Policy, do not access or use the Site.

This Privacy Policy is incorporated into and made a part of our Terms of Use and our GreenTree GiveBack Rewards Program Terms. We reserve the right to modify this Privacy Policy at any time. All changes will be effective immediately upon posting to the Site and, by accessing or using the Site after changes are posted, you agree to those changes. Material changes will be conspicuously posted on the Site.

SITE ACCESS FROM OUTSIDE THE UNITED STATES

Collected Information may be transferred to, stored in, and processed in the United States (where our and our suppliers’ servers and databases are located and operated). The data protection and related laws and regulations of the United States might not be as comprehensive as those in the country from which you are accessing the Site.

WE COLLECT INFORMATION THAT YOU SUBMIT

Personally Identifiable Information. You can visit the Site without sharing personally identifiable information, but you will be required to provide personally identifiable information in order to use certain Site features, such as making a reservation or joining the loyalty program. We will collect any personally identifiable information from or about you that you choose to submit to us, whether in connection with making a reservation, signing up to our loyalty program or otherwise communicating with us for any reason. To make a reservation, we will at a minimum require your name, email address, physical address, and payment information. You may also provide your telephone number. To register for our loyalty program, at a minimum, we will require: your name, address and email address, as well as a user name and password to access your rewards account. .

If you provide your wireless or other telephone number to us, you consent to receiving telephone calls and text (SMS) messages from us at that telephone number as set forth below.

Payment Information. Reservations must be made by credit or debit card. All credit and debit card information is provided directly to our PCI-compliant third-party payment processor. GreenTree does not directly access or handle your credit or debit card information, except that GreenTree may store the last four digits of your credit or debit card number in order to track and confirm your reservation. To make a reservation, you will need to submit your name, address, email address and payment information, including your credit or debit card number, expiration date, security code, and billing address. Payment by credit or debit card is subject to the approval of the card issuer. GreenTree will not be responsible in any way if a card issuer refuses to accept a credit or debit card for any reason. We will maintain a record of the reservations that you make using the Site.

Mailing Lists. If you sign up or otherwise opt in to receive promotions from us, you will need to submit your name and email address. You may also provide your physical address and telephone number. We will use this information to provide you with promotional and other communications.

OTHER TYPES OF INFORMATION THAT WE COLLECT

IP Addresses and Related Data. The servers used to operate the Site may collect data pertaining to you and the equipment, software, and communication methods you use to access the Internet and the Site, including Internet protocol (“IP”) addresses assigned to your computer, your Internet service provider (ISP), your approximate geographic location, your browser type, your operating system type, the type of device using which you access the Site, the pages you access on the Site, the web sites you access before and after visiting the Site, the length of time you spend on the Site, date and time stamps, and clickstream data. GreenTree may use this information to administer the Site and its servers, to generate statistical information, to monitor and analyze Site traffic and usage patterns, to monitor and prevent fraud, to investigate complaints and violations of our policies, and to improve the Site’s content and the products, services, materials, and other content that we describe or make available through the Site. We may combine this information with personally identifiable information, other information that we collect from you, and information obtained from third parties for security reasons.

Cookies. The Site may automatically use cookies to track Site use and to facilitate and enhance the user experience on the Site. “Cookies” are small pieces of information that are stored on your computer’s hard drive by your browser. The Site may use both cookies that we implement and cookies implemented by our suppliers and other third parties. We use cookies to track how you access and use the Site, to learn when and how users visit the Site, to learn how popular Site pages are and aren’t, to learn which search terms are used to find the Site, and to learn which web sites direct you to the Site. We also use cookies to help display certain information on the Site and to improve your enjoyment of the Site, for example, by remembering your contact and other information when you access or use the Site. Most browsers automatically accept cookies. You can disable this function, but disabling cookies may impact your use and enjoyment of the Site. Our Site suppliers may use cookies and other tracking technologies to track Site visitors across the Internet to understand how you get to the Site.

Due to this automatic collection of cookies, we do not honor “do not track” requests.

Google Analytics. The Site uses Google Analytics, a web analysis service provided by Google Inc., to collect information about your use of the Site, which information your web browser automatically sends to Google. This information includes the URLs of the web sites that you visit and your IP address. Google may also set cookies or read preexisting cookies. This information is stored on Google’s servers. Google uses this information to provide us with reports about Site traffic and your visits to the Site (for example, the domain from which you access the Internet, the web address of the web site from which you linked to the Site, and the date and time of your visit to the web sites that you view and click through). We will use this data to improve the Site’s structure and content. Google may use this data in accordance with its Privacy Policy, which is located at http://www.google.com/policies/privacy. For more information on how Google uses your data, visit http://www.google.com/policies/privacy/partners. You may opt out of our use of Google Analytics by visiting the Google Analytics opt-out web site at http://tools.google.com/dlpage/gaoptout and installing the Google Analytics Opt-Out Browser Add-On. Please remember that you will need to opt out for each browser you use.

Google Analytics’ Advertising Features and AdWords. We may enable the following Google Analytics Advertising Features: Google Display Network Impression Reporting, Remarketing with Google Analytics, and Google Analytics Demographics and Interest Reporting. Google Display Network Impression Reporting uses the Google Analytics cookie to track our ad impressions and your interactions with those impressions, including the effectiveness of those ads, which generates reports for us to help us analyze our advertisements. Remarketing with Google Analytics uses the Google Analytics cookie to serve advertisements to you across the Internet based on your visit to the Site. Google Analytics Demographics and Interest Reporting uses a third party cookie to collect information about our website traffic by tracking users across websites and across time, which generates a report for us to better understand our website users.

We also use the Google AdWords service to serve ads on our behalf across the Internet and sometimes on this Website. Google uses your internet searches as well as cookies (or other similar identifiers such as pixel tags) to collect anonymous information about your visits to our Site and your interaction with our products and services to generate targeted advertisements to you on other sites that you visit across the Internet.

To opt out of remarketing advertising provided through Google or to customize your ad preferences, visit Google’s Ad Settings page at http://www.google.com/settings/ads. If you do not want Google to collect or use this information, visit Google’s Safety Center at https://www.google.com/safetycenter/tools. Opting out will not affect your use of the Site.

To obtain more information about third-party ad networks and online behavioral advertising and to change your preferences with respect to certain online ads, please visit the National Advertising Initiative Consumer Opt-Out web site at http://www.networkadvertising.org/choices or the Digital Advertising Alliance Self-Regulatory Program web site at http://www.aboutads.info. Please remember that opting out of online ads with one ad network and web browser does not necessarily carryover to any other ad network or web browser. As a result, depending on the opt-outs you request, you may still see our ads from time to time.

Social Media. The Site may allow you to connect and share information with various social media platforms, for example, Facebook, Instagram, and Twitter. These features may require us to implement cookies, plug-ins, and application protocol interfaces (APIs) provided by those social media platforms. We may share information that you provide us or that we may collect about your use of the Site with those platforms and that information will be subject to their privacy policies. For further information, we encourage you to review those platforms’ privacy policies: Facebook’s Data Policy at https://www.facebook.com/full_data_use_policy; Instagram’s Privacy Policy at https://www.instagram.com/about/legal/privacy; and Twitter’s Privacy Policy at https://twitter.com/privacy?lang=en.

The Site may also use the advertising services and networks offered by those social media platforms to deliver advertising content. Use of these services requires social media platforms to implement cookies or pixel tags to deliver ads to you while you are logged into the platform. If you do not wish a social media platform to collect information relating to you via the Site, we suggest that you: (i) hide social media platform plug-ins using an ad blocker; (ii) always log off completely from the social media platform before visiting other web sites and delete all related cookies; and, (iii) where the option is available, disable the advertising services and networks operated by a social media platform. For example, you may opt out of Twitter’s interest-based advertising by notifying Twitter through one of the methods they describe online: https://support.twitter.com/articles/20170405.

HOW WE USE AND SHARE COLLECTED INFORMATION

In addition to the uses described above, GreenTree and its suppliers may use and share the information we collect or receive as described below. We will not sell, rent, or share Collected Information except as disclosed in this Privacy Policy or as permitted by applicable law.

Purpose Collected. We will use your personally identifiable information for the purpose for which you have given it to us, including without limitation to process your reservation requests, to communicate with you in connection with reservation, and to provide you with information and communications that you request. If you register for an account on the Site, we will use your information to communicate with you regarding your account. If you contact us for support or assistance in using the Site, we may use your information to determine whether or not your system meets the minimum requirements needed to access and use the Site and otherwise to contact you regarding your request.

Communication With You. We may also use the information we collect and receive to notify you of changes made to the Site, such as changes to our Terms of Use and Privacy Policy. In addition, if you sign up or otherwise opt in to receive promotions from us, we will use this information to provide you with promotional and other communications. You may opt out of receiving promotional emails from us at any time by following the unsubscribe instructions at the bottom of the applicable email.

Franchisees. Each individual GreenTree location may be owned by a franchisee as a separate legal entity from us. As a result, information shared with us via this Site will be shared with the individual location that you may have booked. In addition, information that you share with any individual location may be submitted back to us and maintained by us as part of your account and profile. We have no responsibility or liability for the acts or omissions of any third party, including any third party franchisee that may receive access to your data.

Site Evaluation and Improvement. We may use information we collect or receive to analyze, develop, and improve the content, materials, products, and services that we make available through the Site and the Site’s functionality, to inform marketing plans and strategies, to evaluate user needs and customize Site content and your browsing experience and for other legitimate and lawful business purposes.

Security and Protection of Rights. We may use information we collect or receive and may share it with third parties to the extent permitted by applicable law, including in the event of a subpoena, court order, or law enforcement request. GreenTree will use information we collect or receive and share it with third parties if we believe doing so is necessary to operate the Site or to protect our rights or the rights of others, including disclosing information necessary to identify, contact, or bring legal action in the event of a violation of our contracts, terms, or policies.

Sharing Collected Information with Our Suppliers. We may share your information with payment processors, our Site management and hosting vendor, our central reservation system vendor, our property management system vendor, marketing and public relations service providers, and other suppliers as necessary for us to provide the Site and our products and services to you and as may otherwise be permitted by applicable law. These suppliers include our payment processor and our central reservation system. We require our suppliers to comply with all applicable data privacy laws and regulations and they are authorized to use your personally identifiable information as necessary to provide the applicable services to GreenTree. Our suppliers may also use Collected Information as necessary for them to provide the applicable services to us.

Business Transactions. All information is exclusively the property of GreenTree. However, if GreenTree undergoes a change in control, acquisition, merger, reorganization, or asset sale, all information owned by or in the control of GreenTree may be transferred or sold to the successor of the transaction. That successor will be bound by this Privacy Policy as it applies to such information.

Aggregate Data. We may aggregate personally identifiable information and other information we collect or receive to create anonymous aggregate data on Site users, which data describes users as a group or subset of the user group but does not reveal the identity of individual users. We may use aggregate data to understand Site users’ needs, to determine Site user demographics and usage patterns, to determine what kinds of products and services we can provide, and to improve and enrich our products, services, and the Site.

INFORMATION SECURITY

GreenTree does not guarantee that loss, misuse, or alteration will not occur, but we have security measures in place to help protect against the loss, misuse, and alteration of information under our control. We use Secure Socket Layers technology to encrypt information passed between your browser and our systems on those limited pages with authentication or transaction functions. The storage and communication of information can never be completely secure, so we do not guarantee that communications or other information that you submit or that are otherwise provided to us will be completely secure. If you become aware of any breach of Site security, this Privacy Policy, or the Terms of Use, please notify us at guestsupport@greentreeinn.com immediately. If our security system is breached, we will notify you of the breach to the extent required under applicable law.

ACCESS YOUR PERSONAL IDENTIFIABLE INFORMATION

To access or update your personal identifiable information as it exists in our records, contact us at guestsupport@greentreeinn.com.

Access by Children: The Site is not directed at children under 13 years of age. GreenTree does not knowingly collect or use information from children under 13 through the Site.

Contact Us: If you have any questions or concerns regarding this Privacy Policy, contact us at guestsupport@greentreeinn.com.

Last Updated: November, 2016

Copyright © 2016 GreenTree Hospitality Group, Inc. All rights reserved.